Market Financial Solutions 2025: Our Top 5 Highlights

It’s been another event-filled year for the property market. Investors have had to contend with a challenging economic backdrop, as well as an uncertain political landscape. Going forward at least, we’ll know where we stand with the Budget fallout, and the Renters’ Rights Bill.

The headlines in the press have been predictably pessimistic in 2025, but it’s not all been bad news. Despite all the pressures, average property prices have risen this year. According to the latest Land Registry data[1], house prices rose from £265,911 in January, to £271,531.

Landlords specifically have faced a bleak year according to the media but again, the situation on the ground may be better than many expect. Buy-to-let companies became the UK’s single biggest business type this year, with the number of companies holding BTL properties surpassing 400,000 in Q1[2]. Also, younger generations are embracing the BTL investment scene with increasing vigour[3], landlord profits are on the up[4], and BTL yields are at 10-year highs[5].

The property market at large continues to evolve and find new ways to secure success stories. We’ve adapted to these shifts at Market Financial Solutions, and we’re proud of how we’ve been there for brokers and borrowers, and how we’ve set ourselves apart in the industry.

As we ready ourselves for 2026, we thought we’d share our personal highlights for the year. In no particular order…

1. Promotions across the business and enhancing our capabilities

We kicked off the year with 54 promotions across the business, with several of our team members being promoted to senior management positions. Practically every department within the firm – including business development, IT, relationship management, underwriting, and marketing – has enhanced its capabilities.

Specifically, we boosted many areas that’ll allow us to better serve our brokers, and make what we do more secure. Karen Rodrigues, previously Head of Sales, was promoted to Chief Sales Officer (CSO). Meanwhile, several of our sales team were also promoted, and had their remits expanded.

In the Legal & Compliance department, Martin Schofield was promoted to Group MLRO. Within underwriting, Scott Lord and Omkar Hushing were appointed Deputy Chief Mortgage & Operations Officers, and Jemima Hayes was made Head of Underwriting – Premier Brokers & Clients.

We’re proud to see how our team members have embraced their new roles, and how they continue to keep up with our market’s demands.

2. Extending our funding lines

Our institutional funding lines also allow us to serve our clients with tailored solutions, and unparalleled underwriting capabilities. As we moved into the spring, we upsized and extended multiple of our institutional funding lines, securing up to £1 billion in additional capital to meet the rising demand for specialist finance.

With this funding increase, we have continued to deliver fast, flexible, and dependable finance throughout the year. In fact, our loan book reached the £2.4bn mark in early 2025 and with more funding behind us, we’re pushing towards £3.5bn by the end of this year.

3. New product launches and updates

We are always looking for better ways to serve our brokers and borrowers, and that has been reflected in the new products we’ve launched this year. Seeing that many would-be landlords were struggling in the market with simple purchases, we launched our “BTL Core” offering, while our existing BTL range became “BTL Specialist”.

Our Core products were designed from the ground up for residential properties and standard Assured Shorthold Tenancies (ASTs) only, allowing for simplicity and ease-of-access for landlords. Furthermore, we launched a “Fusion Premier” range for portfolio landlords at the other end of the spectrum.

This range allows large portfolios to be consolidated under a single loan at a lower annual rate. Consolidating a portfolio can prove challenging, and so we sought to provide a solution for beleaguered property investors.

Elsewhere, we cut rates across our bridging range this year, launched a new valuation refund offer and expanded our title insurance coverage, removed maximum loan sizes across our Bridge Fusion range, and reduced rates across our commercial and semi-commercial BTL mortgages.

4. Award wins and industry recognition

We’ve continued to add to our silverware in 2025. Market Financial Solutions was fortunate enough to be named the Best Specialist Buy-To-Let Mortgage Provider at this years Business Moneyfacts Awards. Meanwhile, we were also highly commended for Best Bridging Finance Provider and commended for Best Service from a Bridging Finance Provider. We also walked away winners of the Bridging Lender of the Year Award at the Bridging & Commercial Awards.

We were also incredibly proud of the individuals that were recognised for their achievements this year. Not only was Paresh Raja, our CEO, named the Disruptor of the Year at the 2025 Eastern Eye Property Awards, but Emma-Leigh Williams, our Head of BTL & Specialist Lending Underwriting, won the Underwriter of the Year Award at the Women’s Recognition Awards, and Jemima Hayes, Head of Bridging Underwriting – Premier Brokers & Clients, was recognised in Financial Reporter’s 30 under 30 list.

Both our individual and collective efforts contribute to these wins, and allow Market Financial Solutions to reach new heights. Indeed, we were recognised as one of the UK’s fastest growing businesses by Business Leader this year. We are growing quickly not just within the specialist lending market, but across all sectors.

5. Making a difference

We’re proud of our achievements within the lending and business worlds, but we’re also keen to be a force for good for society at large. We achieved this with aplomb towards the end of 2025 as we sponsored this year’s Children with Cancer UK Fundraising Gala, which raised a record breaking £1,002,371.75.

On top of this, Market Financial Solutions sponsored the 2025 Mortgage Industry Mental Health Charter (MIMHC) Charity Ball, and we supported Go Beyond as they raised over £26,000 via a silent auction at the B&C Awards.

Meanwhile, our teams played their part in supporting charitable causes by running in the Moor Park 10K for Mount Vernon Cancer Centre, walking the Thames Bridges Trek in support of mental health efforts, and participating in Movember to raise awareness of men’s mental health and suicide prevention, prostate cancer, and testicular cancer.

One of our biggest highlights of the year however allowed us to play our part in making history. We were the main sponsor of Arijit Singh’s only European show of 2025. With 50,000 fans in a sold-out show in Tottenham Hotspur Stadium, this marked the first time an Indian-born artist has headlined a UK stadium.

It’s been another groundbreaking year for Market Financial Solutions. As we prepare for what 2026 has in store, we’re already looking ahead to the new ways we can break the mould in the months to come.